Jasmine Mendiola Bernaldo

Cultural Strategist | Executive Leader | Educator

Professional Summary

A director-level professional with over a decade of experience leading organizations at the crossroads of culture, business, and community development. I specialize in turning ideas into systems that uplift people—empowering women through purposeful products, building dignified workplaces and communities, and re-centering education around Filipino identity.
Grounded in Sapientia et Eloquencia and trained in Fine Arts and Theater Arts at Ateneo de Manila, I approach leadership as both an art and a public service: creating structures, stories, and learning spaces that strengthen the Filipino spirit.

Education & Certifications

  • Bachelor of Fine Arts, Major in Theater Arts – Ateneo de Manila (2004)

  • Certified Model Montessori United Nations Coordinator (2025)

  • Ikigai Coaching Certification (2024)

  • Human Design Certification – Lilith & Liora (2024)

  • Gallup Strengths Coaching Certification (in progress)

  • Love Languages & ACT (2022)

  • Personal Styling & Color Analysis (2023)

  • Soap Maker / Makeup Certifications

Core Expertise

Creative and purpose-driven leader with 15+ years of executive experience in communications, cultural strategy, and learning program development. Builds platforms that translate advocacy into real-world education, cultural pride, and community action.

  • Strategic Communications & Brand Leadership

  • Learning & Development / Program Design

  • Cultural & Educational Event Strategy

  • Government, NGO & Private Sector Collaboration

  • Women’s Empowerment & Community Advocacy

  • Public Speaking, Training & Facilitation

Notable Achievements

  • Recognized as One of Female Network’s 100 Most Amazing Filipinas (2012) for advocacy and storytelling that inspired civic awareness and compassion.

  • Authored Mio Fights Cancer, a personal blog that mobilized nationwide support for children with cancer—showcasing the power of narrative to unite communities.

  • Developed a nationwide training module for Unilever Philippines in 2013, empowering 500+ Filipino beauty professionals and increasing brand revenue by 50%.

  • Led Avon Philippines’ PR team that earned 3 Silver Anvil Awards (2019) for campaigns on women’s empowerment, inclusivity, and health advocacy.

  • Founded Buhay Aralan®, a Philippine-centered learning and community initiative promoting civic literacy and heritage education in Filipino homes.

  • Serves as a strategic and creative director in family-run enterprises that integrate design, education, and sustainability into everyday Filipino life.

Professional Experience

Managing Director & Business Integrator, Doma&Benri Builders Corp. | 2020 – Present

  • Leads operations, finance, and strategy for a design-and-build company promoting dignified work, Filipino craftsmanship, and sustainable construction. Built governance systems and partnerships that strengthen community livelihoods.

Founder & Program Director, Buhay Aralan® by Jasmine Mendiola Consultancy Services | 2005 – Present

  • Designs Philippine-centered study guides and learning cooperatives bridging heritage, identity, and civic values in Filipino homes. Directs partnerships with teachers, parents, and local creatives to promote cultural literacy and nation-building.

Product Development Lead, Viviamo Inc. | 2020 – 2022

  • Spearheaded advocacy-based product design and educational campaigns with UN Women and She Talks Asia. Developed lifestyle tools and communication programs empowering women and advancing mental health and self-leadership.

PR & Communications Manager, Avon Cosmetics, Inc. | 2019 – 2020

  • Directed brand storytelling and CSR initiatives for women’s empowerment, VAWC awareness, and health advocacy. Led internal and external communications that earned three Silver Anvil Awards for social impact.

Business Manager, Quento Coffee Laundry | 2018 – 2019

  • Directed operations and marketing for a lifestyle café-laundry concept that combined service, creativity, and community-building. Developed brand storytelling, customer engagement programs, and local partnerships that fostered connection and livelihood at the neighborhood level.

Executive Producer, {Bracket} Creatives Video Productions | 2013 – 2018

  • Oversaw creative direction, production, and brand storytelling for national campaigns integrating culture, beauty, and advocacy. Managed high-level productions that amplified Filipino creativity and social causes.

Associate Creative Director, ABS-CBN Publishing | 2011 – 2012

  • Led editorial and visual direction for lifestyle and celebrity titles under ABS-CBN. Mentored cross-functional teams to create integrated campaigns celebrating Filipino culture and storytelling.

Adpromo & Marketing Manager, SM Retail, Inc. | 2008

  • Managed nationwide marketing campaigns, in-store promotions, and customer engagement initiatives. Strengthened cultural and retail experiences that connected local consumers to Filipino brands.

Fashion & Beauty Editor, Summit Media Magazines | 2005 – 2008

  • Produced features and editorials on Filipino fashion, beauty, and lifestyle. Covered global and local cultural events that shaped national identity and industry trends.

Speaking, Media, and Educational Engagements

Delivered talks, workshops, and interviews for schools, NGOs, and creative organizations on:

  • Cultural leadership, storytelling, and nation-building

  • Empowerment, communication, and identity for women and families

  • Home-centered education and civic learning

Featured by Unilever Philippines, John Robert Powers, Viviamo Inc., She Talks Asia, and homeschool networks nationwide.

Languages & Personal Interests

  • Fluent in English & Filipino

  • Passionate about civic education, cultural preservation, and empowering women in transition through storytelling, style, and self-mastery

Note: A résumé is meant to list what I’ve done, but it does not define who I am.
Titles and experiences may change, but what remains constant is how I show up
—with purpose, presence, and ease. ✨

© JASMINE MENDIOLA CONSULTANCY SERVICE 2025. All Rights Reserved.