Jasmine Mendiola Bernaldo

Bachelor of Fine Arts, Major in Theater Arts – Ateneo de Manila (2004)

Certified Model Montessori United Nations Coordinator (2025)

Ikigai Coaching Certification (2024)

Human Design Certification – Lilith & Liora (2024)

Gallup Strengths Coaching Certification (in progress)

Love Languages & ACT (2022)

Personal Styling & Color Analysis (2023)

Soap Maker / Makeup Certifications

Strategic partnership development Multi-stakeholder communication

Participatory program design

Community organizing & facilitation

Local-to-national collaboration

Civic education systems

NGO, private sector & public sector engagement

Monitoring, evaluation & iterative learning

Built national training modules that empowered 500+ Filipino professionals, linking advocacy, skills, and economic opportunity.

Recognized as one of Female Network’s 100 Most Amazing Filipinas for civic awareness work.

Founded and scaled community learning initiatives that model local leadership, participatory engagement, and cultural stewardship.

Recognized as One of Female Network’s 100 Most Amazing Filipinas (2012) for advocacy and storytelling that inspired civic awareness and compassion.

Authored Mio Fights Cancer, a personal blog that mobilized nationwide support for children with cancer—showcasing the power of narrative to unite communities.

Developed a nationwide training module for Unilever Philippines in 2013, empowering 500+ Filipino beauty professionals and increasing brand revenue by 50%.

Led Avon Philippines’ PR team that earned 3 Silver Anvil Awards (2019) for campaigns on women’s empowerment, inclusivity, and health advocacy.

Founded Buhay Aralan®, a Philippine-centered learning and community initiative promoting civic literacy and heritage education in Filipino homes.

Serves as a strategic and creative director in family-run enterprises that integrate design, education, and sustainability into everyday Filipino life.

Built a national network supporting Filipino families, youth, and educators around citizenship, local heritage, and community participation.

Designed curricula and training modalities that integrate civic learning with place-based engagement and critical thinking.

Partnered with teachers, local creatives, and community champions to sustain cultural literacy efforts rooted in Filipino contexts.

Lead strategy, operations, and governance for a Filipino-focused enterprise that promotes dignified work, craft, and community livelihoods.

Built organizational systems for financial sustainability, partner coordination, and community engagement.

Designed advocacy-based programs with UN Women and She Talks Asia to empower women and advance self-leadership.

Directed brand storytelling and CSR initiatives for women’s empowerment, VAWC awareness, and health advocacy. Led internal and external communications that earned three Silver Anvil Awards for social impact.

Directed operations and marketing for a lifestyle café-laundry concept that combined service, creativity, and community-building. Developed brand storytelling, customer engagement programs, and local partnerships that fostered connection and livelihood at the neighborhood level.

Oversaw creative direction, production, and brand storytelling for national campaigns integrating culture, beauty, and advocacy. Managed high-level productions that amplified Filipino creativity and social causes.

Led editorial and visual direction for lifestyle and celebrity titles under ABS-CBN. Mentored cross-functional teams to create integrated campaigns celebrating Filipino culture and storytelling.

Managed nationwide marketing campaigns, in-store promotions, and customer engagement initiatives. Strengthened cultural and retail experiences that connected local consumers to Filipino brands.

Produced features and editorials on Filipino fashion, beauty, and lifestyle. Covered global and local cultural events that shaped national identity and industry trends.

Cultural leadership, storytelling, and nation-building

Empowerment, communication, and identity for women and families

Home-centered education and civic learning

Fluent in English & Filipino

Passionate about civic education, cultural preservation, and empowering women in transition through storytelling, style, and self-mastery