Jasmine Mendiola Bernaldo

Bachelor of Fine Arts, Major in Theater Arts – Ateneo de Manila (2004)

Certified Model Montessori United Nations Coordinator (2025)

Ikigai Coaching Certification (2024)

Human Design Certification – Lilith & Liora (2024)

Gallup Strengths Coaching Certification (in progress)

Love Languages & ACT (2022)

Personal Styling & Color Analysis (2023)

Soap Maker / Makeup Certifications

Public Speaking & Training Facilitation

Learning & Development (Curriculum & Program Design)

Strategic Communications & Branding

Cultural & Educational Event Strategy

Government, NGO & Private Sector Collaboration

Women Empowerment & Advocacy

Inspired thousands to support fund-raising campaigns for children with cancer as a single mom during her son's battle with leukemia through her blog, miofightscancer.com —now cancer-free.

Dedicated stepmom in a blended, inclusive family, homeschooling two of six children while providing strategic and systems support in the family business alongside her husband.

Developed a nationwide training module for Unilever, impacting 500+ beauty professionals and driving a 50% revenue increase in 2013.

Recognized as One of Female Network’s 100 Most Amazing Filipinas (2012) for advocacy work in 2010.

Led PR efforts as part of the Avon team that earned 3 Silver Anvil Awards in 2019 for impactful campaigns on inclusivity and women empowerment.

Social media influencer with a combined 25,600+ followers, focusing on brave parenting, homeschooling, and personal empowerment.

Established Buhay Aralan® as a culturally-rooted education platform supporting Filipino families through SDG-aligned, DepEd-relevant study guides, online co-op learning, and civic-based curriculum design.

Led the development of nationalistic educational programs integrating Philippine history, literature, arts, and moral reflection for multi-age homeschoolers.

Oversaw content creation, team collaboration, and community management, reaching over 5,000+ families through webinars, guides, and community events.

Continued consulting under Jasmine Mendiola Consultancy Inc., creating beauty and empowerment programs for women in transition, integrating curriculum, cultural advocacy, and personal development.

Led business operations and internal systems integration for a growing construction and design firm, co-owned with spouse.

Directed brand identity, marketing strategy, and customer communications, aligning with Filipino family values and lifestyle aspirations.

Streamlined client onboarding, documentation, and service workflows to scale delivery of high-touch design and build services.

Supervised cross-functional teams including subcontractors, creatives, and admin support.

Spearheaded product strategy and development for lifestyle and wellness brands under Belle de Jour Power Planner.

Co-created advocacy-based planners and kits in partnership with UN Women and She Talks Asia, promoting gender equity, mental health, and self-leadership.

Designed and launched educational and empowerment tools for women navigating transitions, designed to help women navigate transitions with clarity, purpose, and self-leadership.

Collaborated with cross-functional teams in marketing, community, and production to deliver meaningful products that supported women’s growth and mental wellness during the pandemic.

Directed public relations, internal communications, and brand storytelling for Avon Philippines, with a focus on CSR and women’s empowerment.

Led campaigns aligned with VAWC (Violence Against Women and Children) awareness and breast cancer early detection, strengthening the brand’s social impact in partnership with local NGOs and health orgs.

Contributed to 3 Silver Anvil Awards in 2019 for impactful communications campaigns grounded in inclusivity and advocacy.

Oversaw media relations, crisis communications, and strategic visibility across internal and external platforms.

Oversaw daily operations and marketing for a lifestyle café-laundry concept, managing both staff and community programming.

Created a unique local brand presence through neighborhood events, loyalty programs, and cross-promotions.

Developed systems for customer service, inventory, and vendor relations.

Handled end-to-end business functions from planning to execution with limited startup resources.

Managed high-level video and event productions for major brands and agencies.

Oversaw client relationships, creative direction, budgets, and post-production workflows.

Delivered brand-aligned storytelling through film, branded content, and live experiences.

Built and led production teams for campaigns integrating beauty, culture, and social causes.

Led editorial and visual direction for top lifestyle and celebrity titles under ABS-CBN.

Oversaw special projects, photo shoots, and brand collaborations across platforms.

Mentored junior creatives and editors while managing editorial calendars and integrated marketing campaigns.

Ensured brand cohesion across print, digital, and live activations.

Managed marketing campaigns, promotional strategy, and in-store activations for a major retail division under SM.

Directed creative production, customer engagement campaigns, and cross-brand partnerships.

Developed customer loyalty initiatives and in-mall events to drive traffic and sales.

Wrote and produced features on beauty, fashion, and lifestyle for top Philippine publications (e.g., Total Girl, Marie Claire, Smart Parenting, Good Housekeeping, Cosmopolitan, Preview, Candy).

Curated product reviews, trend forecasts, and editorials that shaped national style conversations.

Built industry relationships with local designers, brands, and personalities.

Covered international events and beauty conferences, bringing global insights to local readers.

Fluent in English & Filipino

Passionate about civic education, cultural preservation, and empowering women in transition through storytelling, style, and self-mastery